NYE at Ocado: Go All Out For In

Our insights team found that 58% of our customer base are staying in this New Years. But rather than watching the fireworks on TV with a cup of tea in your slippers, there is another way.

This New Year letʼs stay IN-IN. In style. Test out those Christmas cocktails, jam-pack the cheese board, add Nigella's boujee snacks to your order and invite the fun neighbours round, go on, letʼs have a big night in (in).

For this project we created three seperate concepts, this one was the chosen one. I teamed up with copywriter Ken, designer Leah and myself as art director putting together the presentation, the mood boards, the colour scheme and the text mock-ups before they were perfected, simplified and honed by Leah.