Skip the store. Live more.

This route inspired by time-optimisation. Getting customers to swap to Ocado by realising we can adapt to their lifestyle and save everyone time stagnating in supermarket queues.

For this campaign I teamed up with copywriter Jonathan to create a paid social series that could grab new potential customers. We had several different ways in, such as highlighting our USP's for audiences that need earlier and later delivery times, content that grabs in the first second with useful tips like 'most under-rated sauces' to spark discovery.
The final choice: 'Skip the store. Live more' to highlight everything else you could be doing instead of trundling through aisles buying the same stuff. It taps into the one thing we can all relate to, feeling like we need more time!

Presentation, mood boards, mock-up designs and storyboards done by yours truly.